The Raptor Center provides vital outreach and education across the Midwest. However, the current branding does not reflect the organization’s spirit and goals. After visiting the campus to learn about their history and mission, Augustin translated those values into a fresh appearance. Key elements in this identity system include a scalable logo, friendly typefaces, a bright yet professional color scheme, and captivating images of raptors. These elements combine to draw the attention of potential visitors, donors, and volunteers alike.